Research Workshops

The innovative and interactive Research Methodology Workshops take place on the first day of ISCONTOUR – Monday 12 May – in the afternoon.


Session 1:
Markus Eitle: Wine sensory data collection and analysis in real time

Prof. (FH) Dr. DI Markus W. Eitle is a Senior Lecturer in International Wine Business at the IMC University of Applied Sciences Krems, Austria. After successfully finishing his PhD and PostDoc in molecular biology, Dr. Eitle is dedicated to the development and application of innovative and sustainable technologies for the modern Austrian viticulture.

He currently focuses on international projects in sustainable wine tourism, green cover management, and alternative energy management implications. Additionally, he is involved in relevant research projects such as consumer preferences towards sustainable wine, lack of seasonal work force in the hospitality and viticultural industry as well as destination preferences of Austrian tourists. His teaching expertise includes quantitative data management, scientific writing as well as applied and sustainable viticulture.  


Session 2:
Mattia Rainoldi: Digital Praxiography in Tourism Research

Prof. (FH) Dr. Mattia Rainoldi is a Professor and Director of Transnational Programmes at IMC Krems University of Applied Sciences. He teaches and supervises research at undergraduate and postgraduate levels.

His research explores digital transformation and innovation in tourism. He has led international research projects, securing grants and managing teams across institutions. His recent work examines lifestyle mobilities and digital nomadism. Mattia publishes impactful research in leading academic journals, including in Annals of Tourism Research, Journal of Travel Research and Tourism Review, and co-edited the book Eye Tracking in Tourism.

He is a certified LEGO® SERIOUS PLAY® facilitator, advising organizations on innovation and strategy. He currently serves as Vice President of the International Federation for IT and Travel & Tourism (IFITT).


Session 3
Anita Zehrer: How to get published in Scientific Journals?

Prof. (FH) Dr. Anita Zehrer holds the position of Professor and serves as the Head of the Family Business Center at MCI The Entrepreneurial School ®. Concurrently, she also assumes the role of Head of Research in the domain of Management and Society within the institution.

Her scholarly pursuits are characterized by a breadth of research interests, with a primary emphasis on the landscape of family business management and entrepreneurial behavior in Small and Medium-sized Enterprises (SMEs). The scholarly impact of Dr. Zehrer’s work is evidenced by publications in leading business management and tourism journals.


Session 4
Cornelia Dlabaja: Qualitative Visual Segment Analysis in Tourism Research

Prof. (FH) Dr. Cornelia Dlabaja has held the endowed professorship for sustainable urban and tourism development at the FHWien der WKW since August 2023. In her research, she focuses on urban and tourism research, spatial and planning sociology, migration and inequality research, and urban economies.

Previously, she worked as a post-doc at the ÖAW at the Institute for Urban and Regional Development, before that as a research associate at the Institute for European Ethnology (2015-2022), at the Institute of Sociology, University of Vienna (2012-2015) and at the TU Vienna (2010-2012). She studied sociology in combination with spatial planning at the Universities of Vienna, Darmstadt and Paris and was a visiting researcher at the UNESCO SSIIM focus of the University IUAV in Venice in 2019 and 2021, where she has been conducting ethnographic research on overtourism and social movements since 2019.